Best Value Copy

A discount code provides a way for customers to save on an order, either by offering a percentage off of their total purchase or a fixed dollar amount. Both types of discounts can be a great way to encourage repeat purchases and increase LTV, as well as to reward loyalty in specific customer segments. However, it is important to test different coupon codes and measure the impact on these metrics to determine what works best for your business.

Free Shipping

Removing the cost of shipping can significantly boost cod reducere best value sales for both first-time and repeat customers, as it removes one of the primary deterrents to buying online. In addition, the perceived value of a free-shipping offer can be greater than a dollar-off coupon. Maud’s Coffee and Tea, for instance, used a $20 free-shipping coupon (LABORDAY) on Labor Day to drive sales of their coffee bundles.

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A percentage-off discount offers customers a clear and straightforward savings opportunity that works particularly well for high-priced products. It also makes it easy for them to see how much they’ll save and can boost conversions compared with a dollar-off discount, which requires them to calculate their own savings in terms of dollars and cents.

Fixed Dollar Discount

A fixed dollar discount offers customers a simple, clear-cut savings opportunity that works well for smaller orders. These discounts are particularly useful for new customers, who may not yet have a feel for how much they’re spending online and need a concrete reference point. Moreover, these types of discounts can be easily combined with other promotional tactics, such as a minimum order threshold or product exclusions, to maximize savings for the most qualified customers.