Check Phone Number Reputation is a must do activity for brands, businesses or call centers that are actively making outbound calls. A poor reputation can quickly cause calls to be tagged as spam or scam likely and ultimately blocked by the consumer which is not good for connection rates. There are a few things that can be done to improve the reputation of outbound calls such as properly establishing attestation, regularly monitoring the phone number reputation and following best practices.
Check Phone Number Reputation
The major cell phone carriers and call blocking app providers use a complex set of data analysis algorithms to determine the risk profile for a given calling number. These data analytics systems are dynamic and constantly adjusting so it is important to monitor phone number reputation often.
These services are designed to evaluate a given calling number and decide how the call should be handled such as labeling it as spam, displaying a warning like “Spam Risk” or blocking it entirely. However, over 40% of legitimate business calls are incorrectly mislabeled and blocked by these systems causing missed connections with potential customers.
A number’s reputation is determined by a combination of factors including the number of complaints received against it, the amount of time the number has been active and its behavior. For example, high volumes of calls coming in rapidly from the same number can raise flags because it is a signal that the call may be a robocaller.