Scents for Better Room Perception
Düfte für eine bessere Raumwahrnehmung is one of our senses most directly connected to emotions and memories. A single scent can bring to mind an entire picture and trigger a powerful emotion. For example, the smell of fresh-baked cookies immediately brings to mind a happy childhood memory of baking with your grandma. It’s no wonder that when used strategically, scent can be a powerful tool in the design of spaces to create positive experiences for your guests.
Scents for Better Room Perception
In fact, scent is just as effective in influencing human perception as sight and sound. In a study, when people were asked to rate the attractiveness of pictures, they performed better in scented conditions than unscented ones. This is because the scent influenced their decision making by subliminally reminding them of the cleaning-related words.
The power of scent goes even further when it is paired with a congruent sensory experience. For instance, when a fragrance was used in a waiting room along with Christmas music, patients waited less time before their procedure and reported higher levels of satisfaction.
The right scents are crucial for creating a unique guest experience that sets your business apart from the competition. Scent can be used to neutralize unpleasant odors, activate your visitors in spaces that require energy such as gyms and spas, or improve their mood by evoking positive associations. Incorporating the right scents into your design strategy can significantly impact customer satisfaction and increase brand loyalty. To find out more about how you can use scent in your next project, contact an experienced Singapore interior design team today.